Company bikes for multiple locations.
SHW & German company bike.
Corporate structures are often complex, but using our customer SHW as an example, we will show you how straightforward it is to integrate Deutsche company bike, even for companies with multiple locations.
Sustainable mobility at the international level.
SHW manufactures CO2-optimized pumps, engine components, and high-performance brake discs for the international automotive industry, the truck and off-highway market, and wind turbines. Founded in the 14th century, it is one of the oldest industrial companies in Germany.
Why Deutsche company bike?
Values such as innovation and openness to change, as well as strong roots in the past, connect our companies and have inspired SHW to work with Deutsche Dienstrad as a fourth-generation family business. Lean digital processes and a personal contact person, who in some areas is even the management itself, ultimately convinced SHW.
That was particularly important for SHW.
One of SHW's core values is the awareness that employees are its most valuable asset. That is why it focuses particularly on issues such as welfare and health. With company bikes from Deutsche Dienstrad, SHW aims to increase employee motivation and counteract the shortage of skilled workers.
Since they wanted to implement this project at several locations, it was particularly important to them that the company bike process could be easily managed across the entire group. At the same time, they were looking for a simple way to inform their employees about the company bike proposal. Marketing materials for internal communication within the group were therefore also very important to SHW.
Our concept
To explain the possibilities of Deutsche Dienstrad to employees, we organized three health days at three locations in collaboration with local dealers. There, employees could obtain first-hand information, test ride bikes and e-bikes, and actively try out the company bike experience. Our ready-made communication tools also helped to convey all the important information to employees. The integration was also supported by our digital Dienstrad platform, which makes it possible to handle the leasing process quickly and easily, even with such a large number of employees.
- Konzernweite digitale Plattform zum Verwalten
- 3 Gesundheitstage in Zusammenarbeit mit dem lokalen Fachhandel
- Vorlagen für die interne Kommunikation
"The company bike enriches our employee benefits program with a contemporary mobility component and has been a complete success. Our employees are delighted with the opportunity to purchase high-quality e-bikes through us and are making active use of it."
Andreas Weber
personnel manager
The challenges
Every customer has their own specific characteristics and requirements, which we address individually. SHW is a company bound by collective agreements with various subsidiaries that need to be coordinated.
Employer bound by collective bargaining agreements
SHW considered it very important to support its employees with company bikes. As an employer bound by collective agreements, it therefore strongly supported the initiative and subsidizes each company bike with an above-average mobility allowance.
Several companies
In großen Unternehmen mit mehreren Standorten und Tochtergesellschaften kann es oft schwer sein, neue Prozesse zu integrieren. SHW war sehr offen und flexibel, wodurch sich das Dienstrad-Programm einfach integrieren lassen konnte.
That's how the trial went.
From the outset, communication with SHW was centralized through a single point of contact and was honest and direct. The constant exchange of requirements and wishes simplified integration, making it easy to offer the company bike program despite complex corporate structures.
Personalized advice
Detailed consultation ensured that the concept was tailored precisely to SHW.
Signing of the Contract
The general conditions and individual requirements were set out in a Contract and all documents were signed.
Implementation
The digital platform has been set up and employees have been given access to register.
Internal means of communication
SHW used our templates for flyers, emails, and posts to spread the offer internally and keep everyone informed.
Events
All employees were able to test the company bike for themselves and actively experience it during the health days.
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